Fortnum & Mason Piccadilly flagship store boasts window planters made from beach waste

Twenty-three stunning window box planters made from recycled plastic waste have appeared on Fortnum & Mason’s flagship Piccadilly storefront. 

 

Fortnum & Mason recycled plastic window box planters Reworked

Photo: A ReWorked window box planter on the window ledge of Fortnum & Mason’s flagship Piccadilly store.

 

As passers-by peer upwards at the iconic exterior of the famous Piccadilly facade, the planters can be seen in pride of place. Filled with plants and wildflowers to provide pollen for their rooftop bees, who are thrilled to now have a short commute to feed. 

 

fortnum & mason rooftop bees

Photo: Fortnum & Mason’s rooftop beehives, Piccadilly, London. Credit www.fortnumandmason.com

 

The planters are the work of innovative recyclers & makers ReWorked, who specialise in taking hard-to-recycle waste and giving it a new life. 

Everything produced is made from 100% recycled plastic. In this case, a mixture of beach waste, PPE waste and pulverised bottle tops that have created the colourful speckled effect on the surface. With around a quarter of a tonne diverted from landfill & incineration in the development of this project. 

 

Photo: A ReWorked window box planter

 

Izzie Glazzard, ReWorked, said, “We’re thrilled to be working with Fortnum & Mason to create something beautiful, kind to nature, whilst diverting waste from our oceans. We believe it’s part of businesses social responsibility to get behind innovative recycling projects & seek out sustainable materials.”

 

fortnum and mason reworked recycled window box planters

Photo: A ReWorked window box planter on the window ledge of Fortnum & Mason’s flagship Piccadilly store.

Every day approximately 8 million pieces of plastic pollution find their way into our oceans (OSPAR, 2009). One hundred thousand marine mammals and turtles and 1 million sea birds are killed by marine plastic pollution annually (UK Government, 2018).

Finding effective ways to divert & recycle this waste through projects like this is integral for our fragile eco-systems.