#ReclaimTheMask – What is reclaim the mask?
So, what is #ReclaimTheMask all about? Reclaim The Mask is a recycling initiative by ReWorked – created to reduce plastic pollution caused by COVID-19 disposable masks & gloves.
The coronavirus pandemic has seen a considerable rise in the use of single-use face masks. Globally we are currently using 129 billion face masks & 65 billion plastic gloves every month. Those are harrowing stats for the health of our planet. Eight million tonnes of plastic waste already ends up in the world’s oceans every year, and the impact of COVID-19 will only increase those figures.
In April the government advised people to dispose of used masks in their general waste bins. Growing evidence tells us enormous amounts of PPE is disposed of improperly, with masks & gloves found littered around parks & beaches around the world. “It is vitally important that we do not let the impact Covid-19 has had on human health be used as an excuse to further damage the health of our planet” – Dr Jennifer Cole, Northern European Regional Hub Coordinator of the Planetary Health Alliance at Royal Holloway University of London. The core question remains, how can people dispose of masks in an environmentally friendly way?
The Solution – Reclaim The Mask
Standard disposable masks are made of PP (polypropylene) which here at ReWorked we can use to create our Stormboards. Utilising innovative technology, we can use our ‘giant waffle’ making machine to create boards from 100% recycled plastics. One of the innovative creations we can make from our boards is sanitiser bins – ideal for collecting more used PPE & dispersing sanitiser to customers or employees. This is a solution that completely ‘closes the loop’ when it comes to minimising the environmental damage of the pandemic. Reclaim The Mask aims to utilize this innovative technology to reduce the amount of waste PPE that ends up in our natural environments.
What is #ReclaimTheMask
#ReclaimTheMask is a campaign launched by ReWorked to help spread the core facts & importance of safely collecting used PPE and recycling it properly. ReWorked want to collect as many disposable masks as possible, to prevent the damage of the planet. Experts say there are now more disposable face masks in the ocean than there are jelly-fish – and we want to be a part of minimising those statistics. We will aim to do this by spreading awareness, making our mask collection services widely available & providing PPE recycling bins to businesses and locations that need them. We want all individuals to have access to this service, with a core focus on companies which use large amounts of masks each week.
How can you help Reclaim The Mask?
If you are an individual – Sharing the message is more valuable than ever! Many people aren’t aware that disposable mask recycling is even possible. So please spread the message, use the #ReclaimTheMask hashtag and share our content as much as possible. Find our content on Facebook, Instagram, Twitter & LinkedIn.
If you are a business (or key player) – Get a sanitiser and PPE bin from us – made from 100% recycled waste plastics! We will arrange regular waste pick-ups, and you can sleep soundly, knowing every last mask will be made into something new. Taking responsibility environmentally as a business has growing importance to your customers – showing you’re considering your impact not only helps the planet but also shows your company values. As a brand, we also recommend sponsoring a bin; it’s a simple way to help the cause and serves as a brilliant promotional tool.
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If you are a news outlet/media – Sharing the message for us is critical! If you’d like to chat about how you can assist the campaign, get in touch at firstname.lastname@example.org